![]() ![]() Several cereal makers have adjusted their products to address the growing concern. cereals, including Froot Loops, Apple Jacks and Corn Pops. The changes vary according to product but decreased the sugar by 1 to 3 grams per serving. Kellogg also added fiber to some of its cereals. Post Foods said it has cut the sugar content in both Fruity Pebbles and Cocoa Pebbles by 20 percent. And it increased the vitamin D in Pebbles and Honeycomb cereals this year. "The cereal companies have really been under a lot of pressure," Brownell said. The Food and Drug Administration has been cracking down on food packaging that touts misleading health benefits. That led one industry organization to halt its "Smart Choices" labeling program, which was attacked because sugary cereals like Fruit Loops qualified for the label. General Mills' effort won't change some products like Franken Berry and Boo Berry, which are generally considered children's cereals and once had 15 grams of sugar each. General Mills has since reduced that to 12 grams, but the cereals aren't included in the new effort because they don't advertise on TV shows or other media aimed at children.Īnd some of the company's other cereals, such as Cheerios, already meet the goal, with 1 gram of sugar per serving. #GENERAL MILLS TRIX LUCKY CHARMAS COCOA PUFFS TV# The Rudd Center recently published a study that found the least-healthy breakfast cereals are the most frequently and aggressively marketed directly to children. It also found that General Mills markets to children more than any other cereal company, and six of 10 least-healthy cereals in its study were made by the company. "Children deserve to be marketed products that are healthier to them than what is being marketed now," Brownell said. General Mills said the move is a reaction to consumers' desire for less sugar, rather than a response to criticism. The company said it has taken a number of steps - including increasing whole grain and nutrients in its cereals - to improve their healthfulness. The company wouldn't say how the cereal's formulas would be adjusted, except for the sugar reduction, but said it would not use artificial sweeteners.Ĭereal makers argue that their products provide essential nutrients and are a healthy breakfast. #GENERAL MILLS TRIX LUCKY CHARMAS COCOA PUFFS TV#. ![]()
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